Innovative marketing programs that help investment brands gain assets and grow
Over the past 25 years, Jerry Murphey has launched over 50 financial products, programs, platforms and companies, netting more than $7 billion in sales. He has led the training of thousands of financial professionals across 4 continents on how to understand and communicate the value of every kind of investment product, program and service.
OVER 50 PRODUCTS LAUNCHED
$7 BILLION IN DIRECT SALES
Here’s Who We Serve
• Asset Managers, Advisors and Their Business Owner Clientele
• Mutual Funds, ETFs, SMAs and Guaranteed Products
• Broker Dealer, RIA and Insurance Networks
Whether it’s a complete brand update, a new product launch or improving the implementation of an existing strategy, Jerry’s personalized approach gives you the freedom to mix and match services to best suit your company’s needs. Think of it as having additional tools in your toolbox, a toolbox filled with everything you need to reach your destiny.
1) CLARIFY YOUR BRAND
In a one and a half day workshop, followed by 30 days of coaching, you and your team will have a comprehensive brand brief that tells your story and a detailed marketing road map to put it into action.
- Brand & Marketing Audit (figure out what works and do more of it)
- Brand Identity Development (clarify your vision, write your brand script)
- Overall Marketing Message That Kills Confusion
- Detailed Execution Plan That Accelerates Growth
2) STORIFY YOUR MESSAGE
Go from making statements about your features and benefits to telling stories that hook, hold and harbor the attention of your target audience.
- Sales Letters And Scripts
- Lead Generating Assets
- Email Action Series
- Visual Design (logos, business cards, style guides, trade show assets)
- Video Production
3) AMPLIFY YOUR MARKETING
Reach your target audience at every stage of their buying journey across all distribution channels and beyond.
- Customer Journey Mapping
- Marketing Automation
- Sales Funnels
- Organic and Paid Advertising (Google, Facebook/Instagram, LinkedIn)
- Train Your Team To Do It Right
4) SATISFY EVERY OPPORTUNITY
Make us your marketing department. That’s right… we can do all or part of the job, depending on your organization’s resources, capabilities and needs.
- Content Marketing
- Email Marketing
- DIgital Marketing
- Organic Social Media
- Event Campaigns
I have never met anyone with more integrity, sales expertise, creative problem solving, and ability to get right to the source of an issue. If you have a chance to work with Jerry, you won’t be disappointed.
Mark Scalzo, Managing Partner & Chief Imvestment Officer, Validus Growth Partners
“Almost immediately after we launched our new brand strategy and marketing, we started bringing in new accounts and continue to see new business to this day.”
Dean Bennion, Managing Partner, Kimball Creek Partners
Jerry Murphey is a genius when it comes to guiding companies to identify their true value, creating content that expresses that value, distributing that message through modern marketing methods and connecting it all to what matters most-making sales happen.
Patrick McSherry, Regional VP, Incapital