Being “different” is better than being “better”

Being “different” is better than being “better”

Being “different” is better than being “better” 150 150 Jerry Murphey
 
The key is not to please everyone but to please a few people really, well.  
 
As markets mature and converge, the difference between the most popular products and services can be minimal, and competing on being the best is a game for big companies with deep pockets.
 
For everyone else, the key is not to sell on being the best but on being the only one – the one that is different from all the rest.

Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

All stories by : Jerry Murphey
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In a mature and converging market, it’s all about the experience
The attention span of a goldfish
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