When choosing a partner, look for those who clearly demonstrate their purpose, values and principles they operate by. On the journey from start-up to scale and beyond, you will encointer different kinds of partners.
Be it an essential vendor or a trusted adviser, having a process to choose the right partners, at every level, is one of the most important things you will do.
Today, the web provides the transparency to see right inside any business and experience its products and services before making a commitment. Now businesses can demonstrate their purpose, values and the principles, through thoughtful and informative content via websites, blogs, e-books, white papers, images, photos, audio content, video, and even things like games, and augmented and virtual reality.
Sure, there are many companies who's purpose, values and principles are core to their products and services; it's just that if you can't see them in action, how will you know they exist?