Know risk. Know reward.

Know risk. Know reward.

Know risk. Know reward. 150 150 Jerry Murphey
Most investors know: 
  • Fixed income’s relative performance comes largely from term and credit. 
  • Bonds with lower credit quality are subject to the risk of default.  
  • Longer-term bonds are subject to the risk of unexpected changes in interest rates.  
  • Reducing credit quality and extending bond maturities increases potential returns. 
  • Different market types can dramatically affect the returns of a portfolio. 
  • Extreme and extended down-market events expose a portfolio to draw-down risk and can dramatically impact expected returns within a targeted time horizon. 

Or do they? 

As a record year of returns comes to an end and a new one begins, now is the time to talk about the potential impact of draw-down within a given investment horizon, and what can be done to offset any potential risk? 

Know risk. Know reward.

Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

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