Needs vs desires

Needs vs desires

Needs vs desires 150 150 Jerry Murphey
While it is certainly a part of the bigger picture, most of us are not in the business of solving emergency needs on a daily basis. Thankfully, there are those who are. Especially when we are locked out or stranded.   
 
Handling emergencies is certainly a part of being an advisor, and this is why we follow the markets, plan, prepare, crunch the numbers, and comb through an endless array of features and benefits to find the right solutions. But this is not the primary business we are in. 
 
Instead, we are in the business of helping people solve other problems or achieve non-urgent dreams and desires. 
 
The fact is that dreams and desires are less about data and details and more about images and feeling. It is only once we are clear about how to connect to the non-urgent dreams and desires, can we get what we decide we want. 
 
Some advisors believe it is all about making money, but a Referable Advisor knows that its really about making dreams come true. 

Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

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