The job of your home page

The job of your home page

The job of your home page 150 150 Jerry Murphey

The job of your homepage is to peak curiosity. Too often, brands use their home page as a way to tell people everything they do. This is why most websites don’t generate business. 

If you want your home page to generate business, invite people into a story that solves their problem and helps them get what they want. When you do, they will trust you and happily welcome you into their lives.

Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

All stories by : Jerry Murphey