In your marketing, when you say something like, ’we are entirely focused on you’, you are saying what YOU do.
You are the subject in this sentence, not the reader.
Spoiler Alert!
People are not interested in what you say you do for them. What they are interested in is solving their problem and getting what they want.
Instead of talking about what YOU do for your clients, make your marketing about the experience they will have with you.
Make the reader the subject in your sentences, not your brand.
