Who are you really talking about?

Who are you really talking about?

Who are you really talking about? 150 150 Jerry Murphey

In your marketing, when you say something like, ’we are entirely focused on you’, you are saying what YOU do. 

You are the subject in this sentence, not the reader.

Spoiler Alert!

People are not interested in what you say you do for them. What they are interested in is solving their problem and getting what they want.

Instead of talking about what YOU do for your clients, make your marketing about the experience they will have with you. 

Make the reader the subject in your sentences, not your brand.

Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

All stories by : Jerry Murphey