The 3 stages of relationships

The 3 stages of relationships

The 3 stages of relationships 150 150 Jerry Murphey
Relationships (between people and with a brand) evolve through 3 basic stages: curiosity, enlightenment and commitment.

Most marketing focuses on enlightenment and does little to peak curiosity. These kinds of messages are about features and methods.

To create a marketing message that peaks curiosity, speak to the change that your product or services will make happen. Like, if you are a financial advisor, you might say:

Say goodbye to confusion as your financial confidence grows’…
Once you create curiosity about what you do, commitment is only 2 steps away.


Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

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