Relationships (between people and with a brand) evolve through 3 basic stages: curiosity, enlightenment and commitment.
Most marketing focuses on enlightenment and does little to peak curiosity. These kinds of messages are about features and methods.
To create a marketing message that peaks curiosity, speak to the change that your product or services will make happen. Like, if you are a financial advisor, you might say:
’Say goodbye to confusion as your financial confidence grows’…
Once you create curiosity about what you do, commitment is only 2 steps away.
