Features vs Benefits

Features vs Benefits

Features vs Benefits 150 150 Jerry Murphey

People buy benefits, not features. 

The best way to make sure you are always stating benefits is to end with a “this means’” sentence.

E.g. “This car does 0 to 60 in 4 seconds. This means your family will be safer because you have the acceleration power you need to prevent an accident.” 

Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

All stories by : Jerry Murphey
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