Many problems are just symptoms of deeper issues.
A good way to get to the heart of the problem is to apply Sakachi Toyoda’s 5 Whys method.
To apply the method, start with the problem you're facing and keep asking “Why?” until you get to its root cause.
But not all problems have a single root cause.
For example:
If your marketing message is not getting its intended results, the ‘why’ could be because it is unclear and confusing.
Why?
Because, perhaps it talks about your brand and not about what your client's wants, and it talks about EVERYTHING you do.
Here’s where two root causes must be separated — not focusing on what the client wants and too much information.
Keep asking why and separating root causes as they arise. Focus your message on what your clients want and the problem that your brand solves. Break your information into smaller bites and reduce at every opportunity.
Make clarity your guiding principle and, to get to clarity, apply the ‘5 Whys’ to every part of your marketing message.
