What’s in your brand?

What’s in your brand?

What’s in your brand? 150 150 Jerry Murphey
Every compelling brand possesses 3 essential elements: A unique value profile, a focused business plan, and a clear marketing message. 
 
Your value profile tells people who you are, what you do, why and how. 
 
Your business plan communicates your vision, mission, goals, strategy and key objectives. 
 
And your marketing message pulls it all together in a story that tells people how you help them overcome their problem and get what they want.
 
Here’s to a successful 2019, with a brand that’s unique, focused and clear.
 

Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

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