The curse of knowledge

The curse of knowledge

The curse of knowledge 150 150 Jerry Murphey

The curse of knowledge is a cognitive bias where an individual assumes others have the background to understand — or even care about — what he is saying. 

We see the curse of knowledge play out every day, on advisor websites and in asset manager webinars.

To avoid the curse of knowledge, start by acknowledging it exists, then put yourself in the listener’s shoes, and simplify your message at every opportunity.

A great book on the subject is 

Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

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