A great brand is a story in the making, that’s what makes it exciting. Never stop telling your story in new and exciting ways. One way to do this is to create an open story loop.
An open story loop creates tension – and the only way the reader can release that tension is by finishing the story and closing the loop.
This is the same way a television series keeps viewers coming each week.
Our brains are wired to seek closure and when your message states something your client wants, but does not immediately tell them how to get it, you create a story loop that will keep people coming back and looking forward to what’s next.