The open story loop

The open story loop

The open story loop 150 150 Jerry Murphey

A great brand is a story in the making, that’s what makes it exciting. Never stop telling your story in new and exciting ways. One way to do this is to create an open story loop.    

An open story loop creates tension – and the only way the reader can release that tension is by finishing the story and closing the loop.

This is the same way a television series keeps viewers coming each week.    

Our brains are wired to seek closure and when your message states something your client wants, but does not immediately tell them how to get it, you create a story loop that will keep people coming back and looking forward to what’s next.


Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

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