150 150 Jerry Murphey

A good way to clarify your marketing message is to ask, ‘what do you mean.’    

E.g. …‘a program that protects and grows your money.’

What do you mean when you say “program”?  

… ‘insurance that protects and grows your money.’

Apply ‘what do you mean’ to your marketing message, until what you mean is what you mean, and your marketing message is clear.


Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

All stories by : Jerry Murphey