Before you think about being cleaver or creative in your market, first be clear.
A typical website is created by a designer and/or a content expert, but not by someone who understands how to tell a compelling story.
This leads to a confusing messages that has nothing to do with the problem you solve and what your clients want.
First be clear then, once your marketing message is clear, be cleaver and creative.
When in doubt, remember the abc’s of marketing: Always Be Clear
