Who is this story about?

Who is this story about?

Who is this story about? 150 150 Jerry Murphey

You may think people know your service is about them when you say “what we do is…” But if you want to ensure you are inviting people into a story, shift the pronoun from “we” and “our”, to “you” and “your”.  

People don’t want to hear a story about what you do until the story includes what they want.

Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

All stories by : Jerry Murphey
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