Stories that change us

Stories that change us

Stories that change us 150 150 Jerry Murphey

Stories change our attitudes, beliefs and behaviors.    

As humans, we depend on others for our survival and happiness. Why should a customer or a person on the street care about your product or service? How does it change the world or improve lives? This is what makes information persuasive and memorable.

People are more motivated by a transcendent purpose (how it improves lives) than the transactional purpose (how it sells goods and services). It is all about overcoming adversity.    

When you want to truly connect with your clients, start with a story about human struggle that eventually prevails.


Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

All stories by : Jerry Murphey