Making meaning

Making meaning

Making meaning 150 150 Jerry Murphey

We as humans are meaning making machines, and we use story to create clarity in the chaos, hardship and suffering around us.  

In his book, Man’s Search for Meaning, Viktor Frankl tells a story of his imprisonment in concentration camps during World War II.

In the depths of total suffering, Viktor’s story could have easily ended in a concentration camp. Instead he went on to create Logotherapy, which says, “through a search for meaning and purpose in life, individuals can endure hardship and suffering.”


Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

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