Most businesspeople know how compelling a well constructed story can be. How it can change our attitudes, beliefs and behaviors. But how many know how a good story-based marketing message can increase brand value and lower marketing costs?
Think of it as Return On Story (ROS).
The results are dramatic when you transform your traditional features and benefits narrative to a story-driven message—A message that creates a tension where people can share the emotion of your main character (your customer) as she ultimately solves her problem through your brand.
