Return On Story (ROS)

Return On Story (ROS)

Return On Story (ROS) 150 150 Jerry Murphey

Most businesspeople know how compelling a well constructed story can be. How it can change our attitudes, beliefs and behaviors.   But how many know how a good story-based marketing message can increase brand value and lower marketing costs?

Think of it as Return On Story (ROS).  

The results are dramatic when you transform your traditional features and benefits narrative to a story-driven message—A message that creates a tension where people can share the emotion of your main character (your customer) as she ultimately solves her problem through your brand.


Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

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