The Protagonist as Underdog

The Protagonist as Underdog

The Protagonist as Underdog 150 150 Jerry Murphey

The protagonist is the leading character or one of the major characters in a drama, movie, novel, or other fictional text.

In your marketing message, the protagonist is your client.

In most great stories there is an event that makes the main character the underdog, just like the problem your brand solves makes your client the underdog. From this perspective, tell a story of how your client overcomes her problem and wins the day with the help of your brand.


Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

All stories by : Jerry Murphey