Skepticism is a natural product of human nature. In traditional marketing, if 5 details about the features of a service are good, 20 are better, and a repetitive and amplified claim about what a product can do is met with doubt and disbelief in its promise.
A story has the power to wrap your brand in a halo of truth. The reader is connected to the main character through empathy and their experience becomes one.
When you use stories to sell your products and services you create a unity with your market, a lasting impression that influences how someone feels about your brand.
