Overcoming skepticism

Overcoming skepticism

Overcoming skepticism 150 150 Jerry Murphey

Skepticism is a natural product of human nature. In traditional marketing, if 5 details about the features of a service are good, 20 are better, and a repetitive and amplified claim about what a product can do is met with doubt and disbelief in its promise.  

A story has the power to wrap your brand in a halo of truth. The reader is connected to the main character through empathy and their experience becomes one.  

When you use stories to sell your products and services you create a unity with your market, a lasting impression that influences how someone feels about your brand.


Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

All stories by : Jerry Murphey