Euphemisms

Euphemisms

Euphemisms 150 150 Jerry Murphey

“Euphemisms, such as journey, separate the mind from the unpleasant realities around it, and, like the genteelisms we use when we toilet-train children, they have a place in polite society. But the protagonist of a well-told story is not a passive passenger; she struggles dynamically through time and space to fulfill her desire.”


Excerpt From
Storynomics
Robert McKee & Thomas Gerace

 

Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

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