The problem could be there isn’t a problem

The problem could be there isn’t a problem

The problem could be there isn’t a problem 150 150 Jerry Murphey

The tendency, when something is not working, is to do more, work harder, and go faster. But the best thing to do is slow down, take a step back to see the problem as it is.

This is especially true in marketing where the smallest detail can make the difference between failure and success.    

The biggest marketing mistake you can make, as a financial advisor, is talking about what you do.    

News flash!

Nobody cares about what you do.  

What everyone does care about is how you solve their problem.    

Nobody cares that you build portfolios that have these factors or adapt to different markets, etc…

What they would care about is what the next big market down-turn could do to their portfolio, and what they can do about it.

In your marketing, if you haven’t identified a problem, people won’t know what problem you solve. There are not enough features and benefits in the world to get the attention of someone who doesn’t know the problem you solve, or that they have a problem.    

In the chaos of a product launch our the repetition of a portfolio update, it is easy to get too close to see that you have forgotten to include your client’s problem in your message.     

So, if your marketing is not working, before you start doing more, working harder, and going faster, take a step back to see the problem as it is.

Maybe the problem is, there isn’t a problem (in your marketing message).


Jerry Murphey

Jerry Murphey is a born entrepreneur and creative business leader with a passion for turning great ideas into new growth opportunities. With this mindset, he has launched more than 50 financial related products, programs, and companies -- netting over $7 billion in direct sales. From Fortune 500 companies to startups, Jerry's approach is to inspire people to find creative ways to rapidly build brand value and to embrace change as opportunity waiting to unfold. Today, Jerry is growing a diverse portfolio of innovative brands that solve unique business challenges within their individual categories.

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