You wonder when your business stopped growing.
You remember a time when talking about features and benefits was enough,
and when demonstrating your vast knowledge and mastery got people’s attention.
That was when you could count on your clients to translate what you do into how it solves their problem.
Now there is just too much noise, too many distractions to get people to listen.
A story is what they want to here—a story about how you are going or help them solve their problem.
Nothing more, nothing less…
So, when are you going to stop talking about what you do and start telling a story people want hear?
