Hi, I’m Jerry Murphey, the founder of Portlandica Investment Capital Advisors.
To an ornithologist, Portlandica is the Arctic tern in its first year of plumage. To me, it symbolizes what it takes to successfully launch and a scale any product, program or company. For instance, these small birds have one of the longest annual migrations of any animal on earth. Their flight patterns travel in every direction in search of the best weather and food on their journey from the Arctic Circle to the Antarctic Circle—a round-trip of about 30,000 kilometers (18,641 miles), and they are social birds, foraging in groups and nesting in colonies.
Similar to the Arctic tern, launching and scaling a business requires a clear marketing message that travels the distance to reach its audience; wide scale distribution to find opportunities in every direction; and the ability to grow and convert a community of active members at every opportunity.
The symbolic meaning of a small bird’s transformation from its first year of plumage to one of the furthest traveling animals on earth, speaks to the potential of future opportunities calling us to action as they unfold. Oh yeah… did I mention Portland,Oregon is my home, going on two decades? And investment capital advisor (ICA) is my vocation? So, Portland + ICA = Portlandica. Get it?