Fly High. Fly Far.

Ever notice how the same lesson keeps finding you?

You learn it in the markets. Then again in the garden. Then again at the dinner table, from someone you never knew.

Different place, different faces.

In all things there is a common truth. Up close, everything looks different. Step back far enough and the pattern shows up.

Portlandica is where you can step back.


Why Portlandica

Portlandica is what ornithologists once called the Arctic tern in its first year, before anyone knew what it was.

It follows the summer from one pole to the other and back.

No creature on earth travels further.

It doesn’t know it’s remarkable. It just keeps flying.

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-Jerry Murphey-