Unfettered Growth

A blog by Jerry Murphey

What’s your story?

What’s your story? 150 150 Jerry Murphey

It isn’t natural talent or even industry expertise, but the story you tell yourself about your failures and rejections, that determines your ultimate success.

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Making meaning

Making meaning 150 150 Jerry Murphey

We as humans are meaning making machines, and we use story to create clarity in the chaos, hardship and suffering around us.   In his book, Man’s Search for Meaning, Viktor Frankl tells a story of his imprisonment in concentration camps during World War II. In the depths of total suffering, Viktor’s story could have easily ended…

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Casting a vision

Casting a vision 150 150 Jerry Murphey

In every good story there is a vision of what the main character’s life looks like, once she overcomes the problem that is keeping her from getting what she wants.   In your marketing message, make sure you are casting a vision of what success looks like, once your product or service solves your clients’…

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Stories that change us

Stories that change us 150 150 Jerry Murphey

Stories change our attitudes, beliefs and behaviors.     As humans, we depend on others for our survival and happiness. Why should a customer or a person on the street care about your product or service? How does it change the world or improve lives? This is what makes information persuasive and memorable. People are…

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A better life

A better life 150 150 Jerry Murphey

As James Joyce said, “Christopher Columbus, as everyone knows, is honored by posterity because he was the last to discover America.”   In fact, as far back as 11,000 years ago scientist say the Clovis people came here from the east.  For centuries people have been coming to America for its abundant resources and a…

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Internal and external problems

Internal and external problems 150 150 Jerry Murphey

An external problem is the physical, tangible thing that is keeping us from getting what we want?    An internal problem is how an external problem makes us feel.    People are not motivated to solve external problems. They are motivated only by how that problem makes them feel.    

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Who is this story about?

Who is this story about? 150 150 Jerry Murphey

You may think people know your service is about them when you say “what we do is…” But if you want to ensure you are inviting people into a story, shift the pronoun from “we” and “our”, to “you” and “your”.   People don’t want to hear a story about what you do until the…

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Whatever your excuse

Whatever your excuse 150 150 Jerry Murphey

Are you losing sales because your products are complex and confusing, or is it your services are simple and the same as everyone else?    Either way, what you need is a clear marketing message. And once your message is clear, you need a systematic way to get that message to the people you want…

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A narrative world

A narrative world 150 150 Jerry Murphey

Stories transport people into a narrative world, and when we are transported into that world, we actually change our attitudes to reflect the story that is being told.     Think about what this means to how investments where sold, and the potential to connect in more meaningful ways to the people we want serve.  

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The abc’s of marketing

The abc’s of marketing 150 150 Jerry Murphey

Before you think about being cleaver or creative in your market, first be clear.     A typical website is created by a designer and/or a content expert, but not by someone who understands how to tell a compelling story.     This leads to a confusing messages that has nothing to do with the…

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