Unfettered Growth

A blog by Jerry Murphey

A narrative world

A narrative world 150 150 Jerry Murphey

Stories transport people into a narrative world, and when we are transported into that world, we actually change our attitudes to reflect the story that is being told.     Think about what this means to how investments where sold, and the potential to connect in more meaningful ways to the people we want serve.  

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The abc’s of marketing

The abc’s of marketing 150 150 Jerry Murphey

Before you think about being cleaver or creative in your market, first be clear.     A typical website is created by a designer and/or a content expert, but not by someone who understands how to tell a compelling story.     This leads to a confusing messages that has nothing to do with the…

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Your brand in the future

Your brand in the future 150 150 Jerry Murphey

This is especially true for investment managers and advisors, alike: In the future, if a brand is going to succeed, it needs to create an experience that’s worthy of a client’s time. And that means not just telling a story about your brand, but inviting clients into a story about what they want and how your brand…

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words are free

words are free 150 150 Jerry Murphey

Words are free, and there is no better way to grow your business than getting your words right about what you offer that makes peoples’ lives better. 

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Invite them into your brand’s story

Invite them into your brand’s story 150 150 Jerry Murphey

A good marketing message always invites the reader into a story. Instead of saying ‘Jane is running,’ say ‘see Jane run’. The first tells you what’s happening, the latter invites you into a story.

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150 150 Jerry Murphey

A good way to clarify your marketing message is to ask, ‘what do you mean.’     E.g. …‘a program that protects and grows your money.’ What do you mean when you say “program”?   … ‘insurance that protects and grows your money.’ Apply ‘what do you mean’ to your marketing message, until what you…

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The open story loop

The open story loop 150 150 Jerry Murphey

A great brand is a story in the making, that’s what makes it exciting. Never stop telling your story in new and exciting ways. One way to do this is to create an open story loop.     An open story loop creates tension – and the only way the reader can release that tension is by…

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Make noise without being noisy

Make noise without being noisy 150 150 Jerry Murphey

In a crowded market, some marketers try to shout their message.   A better way is to make your message clear and build the workflows that move it closer to the people you are speaking to.

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Reasonable people figure it out

Reasonable people figure it out 150 150 Jerry Murphey

In the beginning, the promise of success brings everyone together. It is when things get hard and go wrong that relationships are truly tested. To some, failure can be devastating—not only the failure itself, but the mindset it creates, as we fight to regain what was lost. A better way is the way of reason—to…

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Climbing the ladder

Climbing the ladder 150 150 Jerry Murphey

The quote goes something like: “you spend your life climbing the ladder, only to find, when you get to the top, it has been leaning against the wrong wall”.   There are a number of variations of this quote, but what is the same is the meaning. To me it’s about the new year and…

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