Business Development

Nobody knows better than you how hard it is to start and grow a business. Sure, there are those times when things are easy. But even during the “easy times”, you remember how hard you worked to get where your are today. The good news is, once we’ve experienced some success, we have a repeatable…

[vc_row][vc_column][vc_column_text css=”.vc_custom_1599072386026{padding-bottom: 20px !important;}”]If you operate a successful business, you know there are always things that could work better, but sometimes it’s hard to see exactly what and how. Take the process you use to acquire new customers, your sales funnel. At its highest level, a sales funnel consists of a top, middle and bottom. Let’s call…

It doesn’t take special powers to see what we “woulda, coulda, shoulda” done in the past, after the fact. We all have regrets about the past… an opportunity we missed, if we only knew what we know now. They say hindsight is 20/20. But it takes foresight to combine a vision of the future with…

It is easier to paddle a canoe on a calm lake. Resilient systems are much more efficient and effective. They rely on workflows that function in spite of setbacks, barriers or even limited resources. They do not rely on top-down hierarchical structures but, instead, they create a latticework of self-organization. Its faster to get where…

You know that thing where you become aware of something—an unfamiliar word, item, image, or action—and then see it again and again, seemingly everywhere you look. It’s called the Baader-Meinhof Phenomenon. …It works in the other direction, as well. Troxler Fading is an optical illusion where, if we are presented with a steady image in…

I don’t know about you, but I get pretty excited about the future at this time of year. For most companies, this is that time of year when dreams are made and plans are laid. Winston Churchill was right when he said “Plans are of little importance, but planning is essential.” The problem with plans…

The tendency, when something is not working, is to do more, work harder, and go faster. But the best thing to do is slow down, take a step back to see the problem as it is. This is especially true in marketing where the smallest detail can make the difference between failure and success.  …