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The Surprising Power of 1%

The Surprising Power of 1% 150 150 Jerry Murphey

Starting today, if you make a 1% improvement to your business everyday, what will your results be in one year? It’s called the theory of marginal gains and it took Sir Dave Brainsford 5-years of 1% improvements to lead the British cycling team from winning only a single gold medal in 76-years to winning 10…

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The 3 C’s of Clarity

The 3 C’s of Clarity 150 150 Jerry Murphey

If you put one foot on a block of ice and one foot on fire your average temperature should be just right. This silly analogy speaks to the problem with data (especially averages). Without comparison, contrast, and context the performance data about your business tends to lack meaning or it can even be misleading. Unfortunately,…

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The Surprising Power of 1%

The Surprising Power of 1% 150 150 Jerry Murphey

Starting today, if you make a 1% improvement to your business every day, what will your results be in one year? It’s called The Theory of Marginal Gains, …and it took famed cycling coach, Sir Dave Brailsford, 5 years of 1% improvements to lead the British Cycling Team from winning only a single Gold Medal…

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Managing Change with Mental Models

Managing Change with Mental Models 150 150 Jerry Murphey

It was Heraclitus who is first quoted as saying: “Change is the only thing that is constant.”   First of all, doesn’t this quote beg the question: How much change was going on around 500 years before the birth of Christ, compared to today?   I guess there was the constant threat of being attacked…

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Where’s Your Red Line?

Where’s Your Red Line? 150 150 Jerry Murphey

When everything is working in your business, there’s a pace that feels good, a groove or a kind of synchronicity that just seems to naturally flow. But we live in a world of exponentially increasing technology advancements, and keeping up with the pace of change can feel like crossing a red line into confusion and…

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Disruptive Embrace

Disruptive Embrace 150 150 Jerry Murphey

There is so much talk about disruption these days and typically it has to do with innovation.   A new company or product hits the market and displaces existing market leaders — and even eliminates entire industries over time.   The 12 original components selected by Charles Dow to make up his original Dow Jones…

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Euphemisms

Euphemisms 150 150 Jerry Murphey

“Euphemisms, such as journey, separate the mind from the unpleasant realities around it, and, like the genteelisms we use when we toilet-train children, they have a place in polite society. But the protagonist of a well-told story is not a passive passenger; she struggles dynamically through time and space to fulfill her desire.” Excerpt FromStorynomicsRobert…

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Overcoming skepticism

Overcoming skepticism 150 150 Jerry Murphey

Skepticism is a natural product of human nature. In traditional marketing, if 5 details about the features of a service are good, 20 are better, and a repetitive and amplified claim about what a product can do is met with doubt and disbelief in its promise.   A story has the power to wrap your…

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Emotional Communication

Emotional Communication 150 150 Jerry Murphey

Emotional communication taps into human nature, and touches our instincts to survive, be admired, succeed and to protect those we love. At its root, there are only two basic emotions—pleasure and pain. These come in many varieties but at the sensory level, either something feels good or bad.   Good storytelling exists between these two…

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The power of a problem

The power of a problem 150 150 Jerry Murphey

We are drawn into a story when something goes wrong. This is the moment we pay attention, because we are hard-wired to notice problems, so we can learn and know what to do to survive in the future. 

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