Unfettered Growth

A blog by Jerry Murphey

Where’s Your Red Line?

Where’s Your Red Line? 150 150 Jerry Murphey

When everything is working in your business, there’s a pace that feels good, a groove or a kind of synchronicity that just seems to naturally flow. But we live in a world of exponentially increasing technology advancements, and keeping up with the pace of change can feel like crossing a red line into confusion and…

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Disruptive Embrace

Disruptive Embrace 150 150 Jerry Murphey

There is so much talk about disruption these days and typically it has to do with innovation.   A new company or product hits the market and displaces existing market leaders — and even eliminates entire industries over time.   The 12 original components selected by Charles Dow to make up his original Dow Jones…

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A story people want to hear

A story people want to hear 150 150 Jerry Murphey

You wonder when your business stopped growing.    You remember a time when talking about features and benefits was enough, and when demonstrating your vast knowledge and mastery got people’s attention.    That was when you could count on your clients to translate what you do into how it solves their problem.   Now there…

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The problem could be there isn’t a problem

The problem could be there isn’t a problem 150 150 Jerry Murphey

The tendency, when something is not working, is to do more, work harder, and go faster. But the best thing to do is slow down, take a step back to see the problem as it is. This is especially true in marketing where the smallest detail can make the difference between failure and success.  …

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Euphemisms

Euphemisms 150 150 Jerry Murphey

“Euphemisms, such as journey, separate the mind from the unpleasant realities around it, and, like the genteelisms we use when we toilet-train children, they have a place in polite society. But the protagonist of a well-told story is not a passive passenger; she struggles dynamically through time and space to fulfill her desire.” Excerpt FromStorynomicsRobert…

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Overcoming skepticism

Overcoming skepticism 150 150 Jerry Murphey

Skepticism is a natural product of human nature. In traditional marketing, if 5 details about the features of a service are good, 20 are better, and a repetitive and amplified claim about what a product can do is met with doubt and disbelief in its promise.   A story has the power to wrap your…

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Emotional Communication

Emotional Communication 150 150 Jerry Murphey

Emotional communication taps into human nature, and touches our instincts to survive, be admired, succeed and to protect those we love. At its root, there are only two basic emotions—pleasure and pain. These come in many varieties but at the sensory level, either something feels good or bad.   Good storytelling exists between these two…

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The power of a problem

The power of a problem 150 150 Jerry Murphey

We are drawn into a story when something goes wrong. This is the moment we pay attention, because we are hard-wired to notice problems, so we can learn and know what to do to survive in the future. 

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Four quotes storytelling

Four quotes storytelling 150 150 Jerry Murphey

“The deepest audience pleasure is learning with out doing any work.”   “Story is evolutionary adaption to consciousness.”   “All people seek a positive glow somewhere in a story’s world.”   “Emotion is the side effect of change.”  — Robert McKee, Storynomics  

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Heaven and hell

Heaven and hell 150 150 Jerry Murphey

John Milton said something like, “the mind can make a heaven of hell and a hell of heaven.”     The story we tell ourselves about something can be either positive or negative, and that story can create a heaven or hell if we let it.     It’s not hard to make what’s different about…

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