Unfettered Growth

John Milton said something like, “the mind can make a heaven of hell and a hell of heaven.”     The story we tell ourselves about something can be either positive or negative, and that story can create a heaven or hell if we let it.     It’s not hard to make what’s different about…

Move your marketing message from a static description of what you do to a dynamic story about your clients’ values and desires, because values and desires always reflect each other and together, like a compass, point us in the direction of what is meaningful in life.

The protagonist is the leading character or one of the major characters in a drama, movie, novel, or other fictional text. In your marketing message, the protagonist is your client. In most great stories there is an event that makes the main character the underdog, just like the problem your brand solves makes your client…

A product or services that solves a problem Is worth sharing. Begin by stating what the client wants and the problem that is in the way. These are the first two steps in crafting a marketing message that’s easy for your clients to share.

Most businesspeople know how compelling a well constructed story can be. How it can change our attitudes, beliefs and behaviors.   But how many know how a good story-based marketing message can increase brand value and lower marketing costs? Think of it as Return On Story (ROS).   The results are dramatic when you transform…

It isn’t natural talent or even industry expertise, but the story you tell yourself about your failures and rejections, that determines your ultimate success.

We as humans are meaning making machines, and we use story to create clarity in the chaos, hardship and suffering around us.   In his book, Man’s Search for Meaning, Viktor Frankl tells a story of his imprisonment in concentration camps during World War II. In the depths of total suffering, Viktor’s story could have easily ended…

In every good story there is a vision of what the main character’s life looks like, once she overcomes the problem that is keeping her from getting what she wants.   In your marketing message, make sure you are casting a vision of what success looks like, once your product or service solves your clients’…

Stories change our attitudes, beliefs and behaviors.     As humans, we depend on others for our survival and happiness. Why should a customer or a person on the street care about your product or service? How does it change the world or improve lives? This is what makes information persuasive and memorable. People are…