Unfettered Growth

As James Joyce said, “Christopher Columbus, as everyone knows, is honored by posterity because he was the last to discover America.”   In fact, as far back as 11,000 years ago scientist say the Clovis people came here from the east.  For centuries people have been coming to America for its abundant resources and a…

An external problem is the physical, tangible thing that is keeping us from getting what we want?    An internal problem is how an external problem makes us feel.    People are not motivated to solve external problems. They are motivated only by how that problem makes them feel.    

You may think people know your service is about them when you say “what we do is…” But if you want to ensure you are inviting people into a story, shift the pronoun from “we” and “our”, to “you” and “your”.   People don’t want to hear a story about what you do until the…

Are you losing sales because your products are complex and confusing, or is it your services are simple and the same as everyone else?    Either way, what you need is a clear marketing message. And once your message is clear, you need a systematic way to get that message to the people you want…

Stories transport people into a narrative world, and when we are transported into that world, we actually change our attitudes to reflect the story that is being told.     Think about what this means to how investments where sold, and the potential to connect in more meaningful ways to the people we want serve.  

Before you think about being cleaver or creative in your market, first be clear.     A typical website is created by a designer and/or a content expert, but not by someone who understands how to tell a compelling story.     This leads to a confusing messages that has nothing to do with the…

This is especially true for investment managers and advisors, alike: In the future, if a brand is going to succeed, it needs to create an experience that’s worthy of a client’s time. And that means not just telling a story about your brand, but inviting clients into a story about what they want and how your brand…

Words are free, and there is no better way to grow your business than getting your words right about what you offer that makes peoples’ lives better. 

A good marketing message always invites the reader into a story. Instead of saying ‘Jane is running,’ say ‘see Jane run’. The first tells you what’s happening, the latter invites you into a story.

A good way to clarify your marketing message is to ask, ‘what do you mean.’     E.g. …‘a program that protects and grows your money.’ What do you mean when you say “program”?   … ‘insurance that protects and grows your money.’ Apply ‘what do you mean’ to your marketing message, until what you…