Unfettered Growth

A blog by Jerry Murphey

Preparation over prediction

Preparation over prediction 150 150 Jerry Murphey

 In this dramatically changing world, every business must constantly evolve or risk being left behind. It is only recently that financial firms are beginning to realize that they can no longer rely on a pre-recession recipe for sales success.  The new world comes with enormous opportunities and with all sorts of challenges.   In his…

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Seeing the whole within its parts

Seeing the whole within its parts 150 150 Jerry Murphey

What advisor practices of all sizes want is a cost-effective, front-to-back solution that serves as an alternative to the fragmented transactional selling approach used by financial institutions of all sizes.  This presents a great opportunity for asset managers and platform service providers who can apply a consultative selling process to demonstrate how a whole organization…

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Think small to go big

Think small to go big 150 150 Jerry Murphey

Smaller advisor practices are most likely to feel the pain from the ongoing market convergence and impending DOL changes. This is because smaller firms have limited resources to comply with new rules and regulations.   At the same time, it can be easier and less disruptive for smaller companies to change, especially when it comes…

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The attention span of a goldfish

The attention span of a goldfish 150 150 Jerry Murphey

in 2015, Microsoft Canada published a study saying that the average human has a shorter attention span than a goldfish — with humans at eight seconds and nine seconds for the goldfish. Every day, fewer and fewer advisors respond to a sales call pitching a product or service.  This explains why financial institutions are looking…

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Being “different” is better than being “better”

Being “different” is better than being “better” 150 150 Jerry Murphey

  The key is not to please everyone but to please a few people really, well.     As markets mature and converge, the difference between the most popular products and services can be minimal, and competing on being the best is a game for big companies with deep pockets.   For everyone else, the…

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In a mature and converging market, it’s all about the experience

In a mature and converging market, it’s all about the experience 150 150 Jerry Murphey

With over 76 million baby boomers retiring, the average advisor pushing 55 years of age, and 20% of them over 60, there is a major shift happening within financial services.    At a time when these advisors’ full focus should be on transitioning their clients into retirement, attracting new clients, growing the value of their…

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Introducing: The Referable Advisor

Introducing: The Referable Advisor 150 150 Jerry Murphey

I created The Referable Advisor to explore what it means to be truly referable–to be so remarkable that people want to tell others.    I have had the privilege of knowing some extraordinary financial advisors, business managers and leaders. What they have taught me is that being referable is a mindset that comes from within. It…

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